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Image source: Pixabay.com
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Many traditional auto dealership businesses are losing out for one simple reason: not going digital in their marketing roadmap. Traditional marketing and advertising techniques just don’t cut it anymore in an age where people make buying decisions online and look to social media for researching products and services. Here are some ways for auto dealers to grow and take advantage of marketing in the digital age.
Use video
Most buying processes happen online these days, with customers searching for cars, viewing features, and comparing prices on online shopping platforms. Video content is one surefire way to attract prospects. Create and promote video walk-throughs and tutorials for clients, highlighting the experience they can get from visiting the dealership. A virtual presentation of the inventory can also be recorded to showcase numerous features and innovations.
Mount an email campaign
Personalization is key in creating emails that convert. Email campaigns can be segmented based on different data sets, from car brands and models to demographic selections such as income and neighborhoods and cities. Be sincere, friendly, and attentive to customer needs and pain points.
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Image source: Pixabay.com
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Go social
Roll out a professional and fully decked profile on social platforms, such as LinkedIn, Twitter, Facebook, and Instagram. Industry-centric platforms and apps are also a great target. Schedule posting, sharing, and promotion of content in a way that best engages with the audience. Employ excellent writing and storytelling.
Jeffrey W. Lupient is the Dealer Principal at Lupient Nissan in Rochester, MN, and the Executive Manager of Jim Lupient Infiniti in Golden Valley. He has a reputation as a highly-skilled dealership manager who aims to deliver only the best possible ownership for clients. Read more on this site.
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